Our Story

Our Business Model

Release free mobile arcade games that brighten up your day with a smile.

Give 50% of every dollar we make to good causes that either reduce poverty, increase liberty or improve education.

Do things that make our fans happy like removing forced ads and in-app purchases.

Grow through word of mouth, viral marketing and fan endorsement.

Our Story

After reading Give and Take by Adam Grant, I was inspired to give back to my community. I spent a year volunteering at School on Wheels, a local organization that provides tutoring services to homeless children in Southern California. Though it was a great experience and I love the mission of the organization, I felt my skill sets in product development, design, and lean entrepreneurship could be utilized in another area to create a bigger impact, though I was unsure of exactly where that would take me.

Around that time, I read an article about how Crossy Roads made $10 million from optional in-game ads in just the first 90 days. I realized that creating a charity-focused mobile game studio could be a new avenue for me to contribute to society while leveraging my skills and doing what I love. It seemed that if people were watching $10 million worth of ads just for in-game currency, they would be more so motivated to play games and watch ads if they knew they were giving to good causes at the same time! I began to dive deep into indie game development and study how to successfully produce and market mobile games. After researching and testing my hypothesis, I created Rawr! For A Reason, a mobile game studio that promises to give 50% of all optional ad revenue to causes that our community supports. Read our blog to join us on our journey!

– Dave Applegate, Founder

Our Values

Grow our fan’s love for Rawr! for a Reason through giving. Our success will follow.

Our fans extend beyond the players to other indie game developers and mobile game content creators. We give joy to those who play our games. We support the indie dev ecosystem by sharing our knowledge and promoting other developers. We help game content creators easily create entertaining and marketable content.

Improve a little bit every day to make a big difference

Changing something as small as the mobile game you play can make the world a better place. It’s why we created Rawr! for a Reason. This philosophy extends to how we operate. We act small, adjust quick, rely on results and learn from everything.

Communicate openly & transparently.

We talk within the team honesty about the things that really matter. We communicate to our fans the same way by bringing relevant issues forward, posting transparent financials and sharing lessons that can benefit others.

Be the change we seek.

Change happens through action. We keep our heads down and focus on what matters… our fan’s love for Rawr! for a Reason and making the world a better place.

Number of Downloads

In the past 7 days

Money donated to charity
$1,075 Donated
Target of $1,000,000 this year
Average Ad Revenue Per User