If the games are free, how do you make money?
We make money through optional in-game ads.
Okay cool, but how can you afford to give away 50% of your profits?!
Because we are transparent about our funds, our fans know that watching and clicking our ads really make an impact. Thus, we have a higher clickthrough rate than other mobile games. This increased ad revenue allows us to stay afloat while keeping true to our mission.
Does this game violate Apple’s Term’s of Service regarding charity apps?
No. Apple prevents people from advertising a link between a paid app or in-app purchases and charity. As long as money isn’t exchanging hands between our fans and Apple, we are not breaking their rules. To quote apple exactly “Collecting funds within the app for charities and fundraisers. Apps that seek to raise money for such causes must be free on the App Store and may only collect funds outside of the app, such as via Safari or SMS.” Multiple successful apps, like Donate A Photo by Johnson & Johnson, Charity Mile and Give2Charity, follow this model.
How do I know that you are actually donating this money to charity and not just going all “Wolf Of Wallstreet” on us?
We understand your hesitation and alleviate these concerns through publicly posting our financials and having them independently audited by an accredited accounting firm. View our financials to see exactly how much money we make and where it goes.
What charities do you donate to?
You can CLICK HERE to see the full list of our donations on our google docs spreadsheet.
How much money does the founder, Dave Applegate, and other team members make?
Dave Applegate takes a $0 salary and no bonus. 100% of his income comes from dividends that are split with other shareholders. Our team members are paid competitive salaries.
I noticed you’re donating to “causes” not “charities.”
At this point in time, we DO donate 100% of our money to charities. We use the word “causes” because we don’t want to restrict our support to legally defined charities – 501(c)(3) entities a.k.a. nonprofits. There are other great ways to make a positive change in the world. For example, we donate money to Kiva, a 501(c)(3) charity, in the form of charitable donations to Kiva. We ALSO make loans to Kiva borrowers who aspire to pull themselves out of poverty. The donations are tax deductible and not repaid while the loans are not tax deductible and are eventually repaid. We put 100% of all Kiva repayments or any other money received from our giving back into causes we support.
When you use the term “profit,” what profit are you referring to?
We are referring to net profit or our bottom line. We give 50% of all our “sales” minus cost of goods sold, operating expenses, taxes & interest.
Is Undie Rush your your first and only game?
Not our first and definitely not our last. Our first game was Politician Smash, a whack-a-mole style mobile game where you smash corrupt politicians. Our second game was Polar Melt, which educated players about the dangers of global warming while they helped a polar bear jump between melting icebergs. Both games were created as minimum viable product.
Number of Downloads

In the past 7 days

Money donated to charity
$1,075 Donated
Target of $1,000,000 this year
Average Ad Revenue Per User